A Media Literacy Programme That Works

In the recently published 2025 RSHE guidance, there are some new topics for schools to cover. Media literacy including dis and misinformation is amongst them as well as a focus on respect online, and awareness of online misogyny.

In 2025, Loudmouth Education & Training was commissioned by Ofcom to pilot a new approach to media literacy in East Birmingham schools. The Screen Time project set out to help children, parents, and teachers build the skills needed to navigate our complex digital world—tackling issues like misinformation, online respect, personal data, and wellbeing.

How It Works

Screen Time is available to book all year round. A large tour ran earlier this year that really showed the impact the programme has in educating around media literacy.

Between March and July 2025, Loudmouth delivered 64 sessions across 32 schools, reaching over 3,000 people including 2,865 Years 6 and 7 pupils, 72 parents and 75 teachers and community members.

The sessions combined theatre performance with interactive workshops, discussions, and a Q&A activity where the audience could question the characters. Parents and teachers also had access to supporting sessions and resources.

What Changed?

The evaluation showed strong results across all of the sessions:

• Increased respect online: After taking part in the Screen Time session, 93% of pupils agreed boys and girls should be treated equally online.
• Confidence in spotting dis and misinformation rose with those feeling 'very confident' or 'totally confident' rising from 37% to 69% after the session.
• Awareness of how online content affects health and emotions jumped with those who said they know 'quite a lot' or 'know loads' increasing from 49% to 72%.
• Safer habits: More pupils reported using strategies to cross-check information, and many described feeling less anxious and less jealous about things that they saw on social media.
• Teachers valued the programme as both classroom support and professional development. Parents said it gave them confidence to start conversations at home about online safety and wellbeing.

Theatre in education proved to be a highly engaging and memorable way to teach media literacy. The humour, relatable characters and interactive elements helped pupils retain messages and apply them in real life.

Screen Time is booking now. To find out how Screen Time could support your school or work to teach media literacy, contact us on 0121 446 4880 or email enquiry@loudmouth.co.uk